Periwinkle writes: Periwinkle was established in 2005 as the vision of owner Elizabeth Mason. As a former politico, she combined her love of fashion with her knowledge of the active woman and opened a one stop shopping destination. Each Periwinkle location carries different merchandise, offering our customers numerous options- from new emerging designers to many well established favorite designers. Periwinkle is a place that feels like home, where you are greeted with a welcoming smile and knowledgeable sales associates. Our customers find shopping at Periwinkle to be the ultimate shopping experience.